For Our Veterans

Words cannot fully express the gratitude that we and this nation feel for you, our veterans.

As a way to express my gratitude, I’m offering my book, The Uniqueness Myth, for $20.00 and I pay the shipping. It’s normally $27.95 plus $4.00 shipping, a savings of $11.95.


The Uniqueness Myth covers 10 aspects of business operation:

    1. Strategy
    2. Marketing
    3. Selling
    4. Customer service
    5. Pricing
    6. Production
    7. Organizational structure
    8. Work environment
    9. Finance
    10. Administration

This book is written in modular form. In other words, you only need to read the chapters that relate to areas of your business you’d like to improve.

The information in this book comes from the experience Dale gained in his 3 years with a national CPA firm, 17 years in corporate in Chief Financial Officer (CFO) positions in a variety of industries, 21 years providing fractional CFO services for mid-sized businesses.

I wish you tremendous success in your business! – Dale Furtwengler